After writing Be Like Amazon: Even A Lemonade Stand Can Do It, several people have asked Jeffrey Eisenberg and me: What do you do for companies these days?
We’ve created a short list:
- Customer Experience Planning: We conduct workshops/ projects where we plan and optimize digital and real world experiences to increase sales, retention, and satisfaction. This includes commerce redesigns, process changes, continuous optimization, etc.
- Align Customer Brand Expectations with Business Metrics: We conduct workshops/ projects where we plan and optimize the customer journey, content marketing, analytics and testing plans that increase sales, leads and improve customer retention.
- Innovate Experiences: We conduct workshops where we brainstorm product, campaign and project creation in the areas of digital media and omnichannel customer experiences.
- Deliver Keynote Presentations: We speak at events about innovation, customer-centricity, digital transformation, continuous optimization, lead generation, and retail.
- Foster an Internal Growth Mindset to be like Amazon: We mentor senior executives about how to adopt and execute Amazon’s Four Pillars’ customer-centric approach to navigating digital transformation.
Does this help explain what we do, or is it confusing?
If we can help you, just let us know.
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