Key Video Benchmarks from Demand Metric’s 2016 Report

It’s really difficult to plan a journey if you don’t know your destination. Getting in the car and driving until you find something cool is a great way to spend an afternoon in your late teens, but the same concept is difficult to apply to your video marketing. It’s easy to produce video — but without knowing what you want to get out of it, and most importantly, the metrics for success, you may find your efforts aren’t producing the results you want.

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The State of Video Marketing 2016

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But how do you find the right data to set goals? Video marketing stats are hard to come by, and are usually outdated. That’s why we’re excited to present the 3rd Annual State of Video Marketing Report, the latest Benchmark Report from Demand Metric, sponsored by Vidyard. From the rise of personalized video to key trends in the ROI of video marketing, this report has all the data you need to understand the state of video marketing, and see how other marketers are using video analytics, measuring ROI, and more!

Digging Into the Video Marketing Data

Demand Metric looked at every facet of the video marketing spectrum to help you understand not only how marketers are using video, but where they’re finding success. Here’s a sample of what you’ll find:

• Over 90% of marketers said video marketing was becoming more important
• Video is most commonly used on websites and social media, and explainer videos are the top used asset
• Over 60% of marketers are increasing their video marketing budgets
• For marketers personalizing their content marketing, over half are personalizing video
• Marketers that measure video success regularly end up budgeting more for video 

These high-level takeaways are great, but to see the full story you need to download the full benchmark report!

The post Key Video Benchmarks from Demand Metric’s 2016 Report appeared first on Vidyard.

source http://www.vidyard.com/blog/key-video-benchmarks-demand-metric-2016/

Study: Video Marketing Most Effective When Measured with Advanced Analytics

Organizations embracing video as part of account-based marketing and personalization strategies

Video expanding beyond marketing departments

KITCHENER, Ontario – November 29, 2016 – Video remains the hottest and most effective form of marketing content, but many marketers are missing out on returns because they aren’t adequately measuring video performance, according to a new survey from Demand Metric.

For the third consecutive year, Demand Metric partnered with Vidyard, the video platform for business, to produce “The State of Video Marketing Benchmark Study Report” with the goal of understanding how video performs as a content type. It also investigates new trends around video personalization and use of video with account-based marketing strategy, as well as examining video’s spread beyond marketing departments.

The return on investment of video marketing has remained consistent over the last three years that Demand Metric has asked about it. Nearly half of participants report ROI is improving but a quarter say they don’t know what the returns are. Determining the ROI of video is a direct result of tracking metrics on video performance. Respondents who use advanced analytics are twice as likely to say their ROI is better and more likely to increase their video budgets year over year. Just 14% use advanced analytics, and that percentage has been constant for each year of the study.

“The use of advanced metrics has become imperative for organizations that produce higher volumes of videos annually, as these metrics enable optimizing performance and understanding the true ROI of their investment,” the report said.

Viewing data is important for ROI because it also gives marketers insights about their audience and where they are in the buying journey. Integrating viewing data with marketing automation and CRM systems leads to deeper understanding of a viewer’s interest in making a purchase, but those integrations continue to lag. Just 13% of respondents reported they have integrated their data and are taking advantage of it.

Other key findings:

• More than 90% of the study’s participants said video marketing content is becoming more important, a consistent three-year trend.
• More than half of participants produce 11 or more videos per year. Large companies produce the most videos.
• The average number of participants saying that conversion performance for video has stayed the same or gotten better is 96%, which is consistent with previous years.
• The use of advanced analytics remains at 14 percent, unchanged from previous years.
• Using video to support account-based marketing is just emerging with fewer than 10% using it.
• Nearly half of respondents said they use internal staff and resources to produce videos, up from 38% a year ago.
• 50% said they plan to use a third-party video hosting or video marketing platform vs. YouTube or Vimeo, up from 38% last year.

“While many brands continue to chase the viral video hype, this report makes it clear that videos don’t need to go viral to be successful,” said Michael Litt, CEO and co-founder of Vidyard, which sponsored the survey. “In fact, it’s becoming clear that personalized, targeted videos used throughout the sales funnel are more engaging and more effective at turning viewers into customers.”

Video, Personalization and ABM

This year’s survey explored the relationship between video, personalization and ABM for the first time. Amplifying the effectiveness of video through personalization and ABM is a natural progression, Demand Metric found. More than half of the study’s participants indicated they use personalized video content, which is believed to have an impact on content effectiveness and ROI. In fact, 58% of those using personalized video reported improvement in ROI compared to 43% of those who don’t use personalized video.

Demand Metric found that video has a growing role in ABM, a strategy for targeting prospective customers at the account level rather than the individual lead level. Just 8% of respondents this year reported using video with their ABM strategy, but another 6% say they plan to add video to ABM. Similar to the tie between analytics and ROI, the survey also found that inclusion of video with ABM is facilitated by integration of video viewing data with marketing automation and CRM systems.

Video Going Beyond Marketing

The power of video as an influential medium has helped it move beyond the marketing department to nearly every other function in an organization. However, marketing remains the primary user at 86%, followed by internal communications (19%), sales teams (15%), executive teams (11%), support teams (11%), human resources (8%) and others (11%).

This year’s survey was administered online during the period of October 5 through October 28, 2016 and includes responses from 289 people, primarily in marketing and sales departments at B2B companies, but B2C companies were also included.

To view the full survey report, click here: https://www.vidyard.com/resources/state-of-video-marketing-2016/

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About Vidyard

Vidyard (Twitter: @Vidyard) is the video intelligence platform that helps businesses drive more revenue through the use of online video. Going beyond video hosting and management, Vidyard helps businesses drive greater engagement in their video content, track the viewing activities of each individual viewer, and turn those views into action. Global leaders such as Honeywell, McKesson, Lenovo, LinkedIn, Cision, TD Ameritrade, Citibank, MongoDB and Sharp rely on Vidyard to power their video content strategies and turn viewer into customers.

About Demand Metric

Demand Metric is a marketing research and advisory firm serving a membership community of over 40,000 marketing professionals and consultants in 75 countries.  Offering consulting methodologies, advisory services, and 500+ premium marketing tools and templates, Demand Metric resources and expertise help the marketing community plan more efficiently and effectively, answer the difficult questions about their work with authority and conviction and complete marketing projects more quickly and with greater confidence, boosting the respect of the marketing team and making it easier to justify resources the team needs to succeed.  To learn more about Demand Metric, please visit: www.demandmetric.com.

Media Contact:
Brad Hem
Phone: (281) 543-0669
press@vidyard.com

The post Study: Video Marketing Most Effective When Measured with Advanced Analytics appeared first on Vidyard.

source http://www.vidyard.com/press-releases/study-video-marketing-effective-measured-advanced-analytics/

Big Bang, Small Budget: How Scrappy Startup Videos Changed the Game for #FlipMyFunnel

Picture this: you have an incredibly important goal, something that will change the course of your business. A big part of your strategy rides on it, and it’s up to you to make it happen. Oh, and as an added bonus, you have very little budget to make it happen. Sound familiar? Chances are if you’re on a startup team – whether it’s a tech company or a restaurant – this will be familiar territory.

Sangram Vajre, CMO and Co-Founder of Atlanta account-based marketing startup Terminus, faced this problem when his team decided to turn marketing on its head, literally. They created #FlipMyFunnel, a community and event series based around ABM strategies, and had the daunting task of promoting it to the world. Lacking in the resources to make a big impact in a crowded space, Vajre and his team got scrappy – and started with everyone’s favorite medium: video.

I had the opportunity to hear all about Terminus’ video strategy during Vajre’s talk at Viewtopia 2016, The Video Marketing Summit, and here are the four big lessons I walked away with.

1. Startup Videos Don’t Have to be Perfect

The first video Vajre and his team put together was to promote the idea behind #FlipMyFunnel. Vajre admits the video was never intended for public consumption, and that he may or may not have been a bit drunk at the time. “Videos are really cool because it puts that human element out there,” Vajre said at the start of his talk. “We made this video to explain #FlipMyFunnel to our designer, and it wasn’t supposed to go out to people.”

But the video proved to be such a powerful and succinct message that they decided to send it out to customers and see what they thought. The response was unpredictable, and overwhelming. “We thought ‘Let’s just get an idea out there!’ and now we use this video to send out to prospects to help them figure out what account-based marketing and the concept of flipping your funnel really is. They watch, learn, laugh, and it puts a smile on their face. ”

Creating a new market isn’t easy, even for big brands. So Terminus’ success at creating such a great community around their funnel-flipping concept really stands out. “It’s a scrappy video, taken on an iPhone that started a movement for us that is now 3000+ people that come to the conferences in cities all over North America,” said Vajre. And it kicked-off a series of video-led campaigns that would end up putting Terminus on the map very quickly.

For me, the biggest take-away from the first portion of Vajre’s talk is simple – as a startup, you don’t always have a big budget to make things happen. But video lets you show off new concepts or ideas to your prospects, and drive emotion in a way that you simply can’t do with text. Sometimes low-budget marketing falls flat, but if you use your assets wisely, and put your passion into words, sometimes you’ll find yourself with a runaway hit like Terminus.

2. Personalization Isn’t Just for Prospects

We’re big believers in personalized video at Vidyard, and we have many customers (including Terminus) that use our Personalized Video platform to add really immersive and engaging details to their prospect campaigns. But Terminus was confronted with a different problem when planning their first #FlipMyFunnel conference – how does a relatively unknown company assemble a high-profile team of speakers to talk account-based marketing at an event they have never heard of in Atlanta?

Vajre looked again to video, but this time, he made it personal:

His team didn’t use any fancy personalization tools – they simply created a video for each person on their A-list and fired away. And because of this technique, they didn’t have to dip into their B-list even once. “There are people that you normally wouldn’t be able to ever reach – and not only do they open this kind of video, but they share it with their entire organization, and tell their team that this is how they should be talking to their customers. And they spoke at our conference.”

Vajre and his team realized that they needed to go way outside the box if they were going to land big-name speakers for #FlipMyFunnel. So rather than pushing resources towards polished marketing assets or trying to secure third-party introductions, Vajre turned back to the same video technique that made #FlipMyFunnel successful in the first place. Scrappy video – albeit with a tripod this time – and hard work. Putting together a video for every speaker they wanted to target wasn’t an instant, easy to do process, but the results speak for themselves.

How can your team apply this kind of thinking to your KPIs? Every person on your sales team probably has a camera on their smartphone sitting in their pocket or purse. Most laptops have cameras now as well. Get them using it, and sending out personal messages to key prospects. You may not get everyone to watch, but you’ll have way more luck than trying to cold email everyone.

3. Don’t Tell Your Own Story

While Vajre shared a ton of great video tips during his talk, this one stood to me the most. It’s easy for marketers to fall into the trap of always creating content that is self-promotional, but when they do this, they miss out on the best promotion tool they have: customers.

“No matter how many product demos, white papers, or all the other marketing stuff that we could create, nobody tells our story better than our customers,” said Vajre. “Nowhere on our website do we have product videos. We only have customer videos. When they tell it, they’re going to tell it as practitioners, and the people who faced the problem that we solve. It’s not going to be about Terminus. And that’s really what our goal is.”

Vajre shared a video he produced with Joe Chernov, which was so successful at telling the Terminus story that people started reaching out to Chernov directly for more information. “The video doesn’t talk about Terminus directly – there’s no technology or features. Only pain points we’re solving. And we actually tried creating a bit of product-focused content to test against this video. Chernov’s video generated the most engagement, the most conversation, and even got us a few tweets to Joe about it.”

For Terminus, customer content created conversations (and conversions) in a way that no product-focused video ever could. And to me this really speaks to the power of video – giving your prospects the opportunity to put themselves in your customers’ shoes is key, and when you can show your customers expressing how big of an impact your business has on theirs, you’re doing the hard work for them. The best part? Any department in your funnel – marketing or sales – can use these assets effectively. And it’s cross promo for your amazing customers too.

4. Scrappy Startup Videos Succeed

Terminus has grown from 3 people to 70 in just a few short years, and has customers like NetSuite, PGi and Tata. Vajre and his team have built a massive following for #FlipMyFunnel and the events continue to draw in huge crowds in every city they are held. Ask Vajre what the key to success has been, and he will sum it all up in one word: video.

“Videos have been, by far, the most interesting and important asset that we have used at all of these events to promote our conferences, get people to the event, and actually really tell the story of what #FlipmyFunnel is and what Terminus is.” Vajre said this near the start of his talk, and every example he shared built upon the power of video to drive interest in events, explain complex topics, and showcase how Terminus helps their customers succeed.

But the biggest takeaway from this talk wasn’t that video is powerful. Viewtopia wouldn’t exist if people weren’t seeing benefits from their video campaigns. Video works – but sometimes scrappy, fast videos are just as effective as polished content. And between the first, slightly-tipsy explanation of #FlipMyFunnel to the polished, customer-focused videos Terminus features everywhere on their site, Vajre and his team have been reaping the benefits of video from day one. That effort paid off at this year’s Video Marketing Awards, where the Terminus team walked away with a VMA for Small Business, Big Bang.

So, you have a smartphone in your hand and a product to sell. What’s next for your business?

The post Big Bang, Small Budget: How Scrappy Startup Videos Changed the Game for #FlipMyFunnel appeared first on Vidyard.

source http://www.vidyard.com/blog/scrappy-startup-videos-changed-game-flipmyfunnel/

Meet the Vidyard Team, Video Style: Kim Koserski

Meet the Team is our monthly chance to introduce you to the fabulous, quirky, talented people that work at Vidyard, using our favorite medium — video! For this episode, we caught up with Kim Koserski, Demand Generation Manager here at Vidyard. Learn why the UK was her favorite country to visit, and how she speaks 4 languages in this great video:

What Didn’t Make the Cut

Kim had way more to say than sharing her love of Tom Yum Soup, so here are a few more of her fabulous answers:

What’s your favorite video on the internet right now?

So it’s pretty embarrassing, but my favorite video right now is the Bork series. It’s this little silly dog that barks along to classic soundtracks like Indiana Bork, and Borkbusters, and Jurassic Bork. The best one is Careless Bork which I highly recommend you check out if you have not seen yet.

It’s a pretty dumb video, but it’s my favorite for a least this week!

What’s your favourite place to eat in Kitchener, and what should we order there?

It’s hard to pick just one place as there’s so many good places popping up in Kitchener, but I would probably say Public Kitchen. I’m a really big fan of the tapas style of eating because you can eat more different varieties of food without eating too much food overall. My favorite dish is the oyster buck-a-shuck night!

The post Meet the Vidyard Team, Video Style: Kim Koserski appeared first on Vidyard.

source http://www.vidyard.com/blog/meet-vidyard-team-video-style-kim-koserski/

Why the Video Platform Reigns as the Best of Internal Communications Tools

If you’re on an internal communications team, you’ve probably felt at some point that you’re in a bit of a thankless job. You don’t have a direct line to bringing in sales and increasing profits or building product lines. Yours is the job that’s tougher to measure – you’re focused on communicating with and engaging employees, and helping them feel connected to the business, leading to an increase in morale and productivity. But employees are too busy for you and your messages! They have work to do and don’t want distractions or uninteresting information.

Your role is vital to your business, yet your efforts may not be getting the recognition they need and deserve. But why? You’re using email, communicating on your company intranet or social platform…you’re trying to strengthen your strategy with all the best internal communications tools.

But are you using video? 54% of internal communications professionals say their employees expect video. Not only do they want it, but employees have come to expect it! So if you want to give employees what they want and need, video is key. But how do you do it? You can’t put internal (and confidential) information on YouTube, and you probably don’t have a background in IT or development to figure out how to embed video files on your site.

That’s why the smartest internal communicators look to a video platform to enhance their communications tools and strategies. Why? Let me count the reasons for you, so when you’re considering the best internal communications tools to strengthen your own results, you’ll know exactly what to look for:

1. Securely share your internal and confidential information

One of the biggest concerns for an internal communications team? That any of the materials disseminated to employees may find their way outside of the company, which can lead to product patent issues, security leaks, or any other breaches. With a video platform, you can lock down your videos so they are accessible only through certain domains, or by predefined groups or email addresses. So no matter how you share your information, you can rest easy knowing that it’s well protected, and can only be viewed by the audience you intended. 

2. Embed and share your videos where your employees are

YouTube isn’t always a great solution for internal communication teams due to security, and also because some locations around the world block the site. If you’re a large company with offices around the world, you need something better. No matter what size company you are, you need a solution that reaches your employees on any device, using multiple communications vehicles. If a video platform is one of your internal communications tools, you can easily embed your video content on your Intranet, or even in your email (by including a clickable video thumbnail that opens up on a branded ‘sharing page’). You can even include all your content on a Video Hub, which acts like your own internal YouTube channel, where employees can search organized content. No matter where they are, or if they’re using a mobile device or computer, you’ll be able to get your employees video content that will help them feel connected to you.

3. Edit your content easily, without the mess of tearing down and resharing

One of the constants about internal communications is that it’s always changing. Often messages need to be edited to heighten urgency, revise dates or action items, emphasize key points or remove outdated ones, or even fix accidental errors. But if you’ve shared content through a variety of vehicles it can take a lot of time and effort to pull down all the content and reshare it – you may even lose track of where it’s been shared. When you’re using a video platform as part of your internal communications tools, you can edit a video in your library, and wherever that video has been shared by you, it will automatically update with the new version. You’ll have the confidence of knowing that your employees will always have the latest and greatest information.

4. Get the analytics you need to strengthen your content

However you’re disseminating your messages, how do you know how they’re being received? Are your employees deleting your emails or only skimming them? How often are they accessing your Intranet? If you’re using a video platform to manage your video content, you’ll get detailed analytics on what your viewers are watching, skipping, and rewatching. You’ll know for certain, in greater depth than with other communications mediums, how your content is resounding with employees. That kind of data can help you plan your future communications content and goals, so you can give your employees what’s most useful and relevant to them. You can access this unmatched insight into your audience’s digital body language any time, giving you a more honest and real-time look at employees’ true engagement levels.

5. Take advantage of the full power of video live streaming

Town hall meetings, executive messages, company events…with live streaming, you can share whatever you want in the moment, bringing your employees into a relevant and exciting experience. If you’re using a video platform, you can live stream your videos and offer the content to employees on any device and through multiple vehicles. Your video platform can even give you analytics on this live streamed content, like who watched, which parts they watched, and where they dropped off. You can even turn this live streamed content into immediately accessible on-demand video, so the content can live on and continue telling its story (how useful is that for out-of-office or sick employees, or those who work in different time zones!).

6. Control your story by providing a distraction-free journey of relevant content

If you’re sending out internal communications messages in a one-and-done format, you may keep your employees’ interest for one message, but how do you hold on to that engagement for the next and the next communication? How are you offering related content on the same or similar topics?

If you’re using a video platform, you can add annotations and calls-to-action into your videos (during playback or when the video ends), so right when your audience is interested in learning more or if you want them to take a required action, you have a way for them to do that. Like this:

You can add ‘playlists’ of videos into your video as well, so you can link related content and keep your audience moving along a journey without making them sit through one giant, long video. Then they can pick the video that’s most relevant to them, especially if you’ve created content based on team or skill/knowledge level etc. Like this:

If you’re using the right video platform, you can also create a Video Hub, which I briefly mentioned above as a place where your videos may be embedded and shared. A Video Hub is essentially your own YouTube channel but better, so they’re perfect for creating a journey of content: there are no distractions, no ads, no trying to dig through videos and find what you’re looking for. You can organize all your video content in one place, in whatever searchable categories you like, so your employees can easily and quickly get what they need. Your strong content can live on, continuing to drive action and improve engagement. Here are a couple snippets of one of our Hubs, showing videos broken down by category:

7. Create an experience for your employees that’s part of your brand

You know when you’re searching the Internet and you come across a video on a website and you know instantly that it’s a YouTube video that they’ve embedded on their site? That’s because of YouTube’s easily recognized and ubiquitous branding: their play button, red colors, and logo all give it away. But do you really want to be representing YouTube (or any other video player) to your employees? While it is actually possible to remove the YouTube logo from your videos, a video platform can take your branding even further – you have the ability to brand your own video player (the container that holds and plays your video file) with your brand colors and logo so you can strengthen your brand’s power with your employees. After all, credibility can be influenced by the small details; just like you wouldn’t want your communications going out with spelling and grammar mistakes, a branded player can tell your audience that you’ve worked hard to present them a polished, professional, and strongly relevant and engaging message.

8. Don’t worry about coding or bugging the IT department

The best may have been saved for last! Communications teams need to work fast – imperative messages can’t wait. You need tools that work as fast as you do, and make your job easier. The right video platform handles all the nitty gritty work so you don’t have to. No coding to embed or update videos, or share live streaming content, or add calls-to-action. No having to work with IT to get your video content and platform working seamlessly with your other tools and communications vehicles. With the right video platform, all you need to worry about is your message, and the platform handles the rest! Isn’t that a relief!

Still unsure if video is right for you? Here are a few more reasons why your employees really want video!

Are you using a video platform or looking to add it into your strategy? What excites you the most about it? Do you have any burning questions you’d love to get the answer to? Let us know!

The post Why the Video Platform Reigns as the Best of Internal Communications Tools appeared first on Vidyard.

source http://www.vidyard.com/internal-communications/video-platform-reigns-best-internal-communications-tools/

More Content is Not Always Better – Wise Words from Chris Vandermarel

Content marketing may be all the rage, but now that everyone is doing it — how can brands stay relevant? Leveraging good content is just the beginning – but taking advantage of every opportunity to engage with prospects and keep them excited is what smart marketers are doing to keep ahead of the curve. And to understand how companies can make the most of their content, we sat down with Chris Vandermarel, Demand Generation Manager at Toronto-based LookBookHQ.

Vandermarel helps bring leads into the popular content engagement platform, and his place within the company is one part drive, one part serendipity. “I love technology, and from the early days I had a Mac at home, and really loved the intersection of art and science that happened in the digital platform,” Vandermarel said, “Coming out of school, I graduated with a business degree, concentration in Marketing, and I knew I really wanted to exist where marketing and technology coincide.”

Past roles at ESRI and the Activa Group gave Vandermarel a solid background in marketing automation and demand generation, but it was a chance meeting that brought him to LookBookHQ. “By coincidence I ran into an account executive at LookbookHQ who I went to school with at an airport. He quickly gave me a demo of LookbookHQ and after that I got connected with the Director of Marketing and found my home in demand generation at LookBookHQ.”

We sat down with Vandermarel to get his take on how content marketing has evolved, and how demand generation professionals can keep prospects coming back for more. Let’s dig in!

How has content marketing evolved since you started in demand generation?

Content marketing has changed a lot, and I’ve definitely seen a few big shifts. A lot of marketers have been asked to think like publishers, and I think a lot of marketers also misinterpreted that and started creating more and more content with a “more is better” mentality. But we really have to move beyond that and try to work to surface the right content at the right time — as well as keeping buyers engaged once they interact with that content.

How can B2B marketers stand out amidst the noise?

Digital B2B marketing has become a very noisy space. A lot of people are trying to say a lot of things, but I can talk a bit about how we get around this at LookBookHQ. We’re blessed with a really solid creative team here. They do great work, and we really try to look at things in two ways. We look at not only at what we’re saying, but how we’re saying it.

With respect to how we’re saying it, we really try to have a tone that is attractive, funny and ironic. It really gets to the point and doesn’t use fluffy words.

And in terms of what we’re saying, we want to serve up content that people will find valuable. We know whether it’s an eBook or a white paper, or case study, the people consuming the content are trying to answer the question “What’s in it for me?” I think that’s something that we all need to think about as marketers and make sure that we’re always answering that question, otherwise our campaigns are doomed to fail from the beginning.

How do you keep prospects engaged with your content?

Our tagline at LookBookHQ is “do more with the moment” and what we’re really trying to do is take those precious moments of attention that those prospects give you, and make sure that you’re maximizing them, and that you’re getting as much out of it as possible.

This is something that digital publishers do really well, including sites like Netflix and YouTube. I don’t know how many times you go on YouTube trying to find a certain video, but then you end up watching three, four or five additional videos because there’s just so much recommended content that comes up as you’re watching that primary piece.

That’s exactly what we’re trying to do with our platform and our own marketing – we’re trying to do as much as we can with that moment of attention because it’s very costly to bring people back with retargeting and email communications, with click-through rates as low as they are. So the more that you can get with that moment of attention the better!

How does LookBook market itself?

I would say our marketing is both efficient and effective, and what we usually try to do is start with a core message that we really want to own, and want to resonate with our audience.

It really all trickles down from there because we can pump that into all kinds of different campaigns that we’re running. We’re also very critical of the programs we take on, we make sure that we’re calculating the ROI on them, we make sure that they’re having a strong impact on the funnel, and most importantly we look at the attributed revenue when we’re done.

What resources do you read, listen to, or watch to become better at your job?

Of course, I love the Vidyard blog – I think you’re doing awesome stuff there. I like the LinkedIn Marketing Solutions blog too. I think that the Demand Gen Report and MarketingSherpa are doing a great job with the different research studies they’re putting out, and the case studies that they have.

I really try to make sure that I’m a part of the online communities for technologies that we use, from Marketo to Eloqua to Engagio, and I make sure that I stay apprised of what’s going on there. And with any live events, I’m making sure I come out to any case studies, and hands-on sessions so I can see the tactics that marketers are using.

The post More Content is Not Always Better – Wise Words from Chris Vandermarel appeared first on Vidyard.

source http://www.vidyard.com/blog/content-not-always-better-wise-words-chris-vandermarel/

Vidyard Does the Mannequin Challenge

Every once in awhile, a new video trend takes the internet by storm. From the Harlem Shake to the Ice Bucket Challenge, every year seems to bring us a new (kinda wacky), themed video challenge. This year, it’s the Mannequin Challenge.

In true Vidyard fashion, we never back down from a challenge. Especially when it has to do with video.

Introducing, Vidyard’s very own Mannequin Challenge:

You know, just a regular lunch hour at Vidyard.

And because we’re so competitive, we want to know who was the best mannequin! Time to vote. Share your favorite in the comments! Or even better, share your own Mannequin Challenge video.

The post Vidyard Does the Mannequin Challenge appeared first on Vidyard.

source http://www.vidyard.com/blog/vidyard-mannequin-challenge/